Privacy Policy

1. Information We Collect

We collect information from you in two primary ways: information you choose to provide directly, and information that may be collected automatically when you use or navigate our Services. We may combine information from these sources to help operate, maintain, and improve the Services.

A. Personal Information You Provide

We collect personal information you voluntarily provide when you create an account, place an order (online or by phone), request support, subscribe to communications, submit forms, leave reviews, or otherwise communicate with us. This may include:

• Name
• Email address
• Phone number
• Shipping and billing address
• Account credentials
• Order history and transaction details
• Payment information (processed by third-party processors — we do not store full card numbers)
• Demographic data (if voluntarily provided)

B. Automatically Collected Information

When you visit or interact with our Services, certain information may be collected automatically to help us maintain security, operate the Services, and improve performance. This may include:

• IP address
• Device identifiers and device type
• Browser type and settings
• Operating system
• Pages viewed, time spent, and navigation paths
• Referring/exit pages and referrer URLs
• Clickstream and interaction data
• Approximate location (e.g., city/state inferred from IP address)
• Unique identifiers associated with cookies, pixels, tags, or similar technologies

C. Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes other than those permitted by law — including to provide requested services, ensure security and prevent fraud, comply with legal obligations, or as otherwise authorized by you.

D. Communications and Recordings

We may monitor or record customer service calls, chats, or other communications for quality assurance, training, compliance, and security purposes. Any information you provide during such communications may be used in accordance with this Privacy Policy.

E. Social Media Interactions

If you interact with us through social media platforms or connect through a social media account, we may receive certain information from the platform (such as your public profile, username, and profile image) in accordance with that platform’s privacy settings.

2. Cookies & Tracking Technologies

We may use cookies and similar technologies (such as pixels, web beacons, local storage, and tags) to support the operation of our Services. These technologies help us enable core functionality, personalize your experience, maintain security, measure performance, and understand how visitors engage with our content.

Cookies are small data files stored on your device. Some are “session” cookies that expire when you close your browser; others are “persistent” cookies that remain until deleted or they expire.

You may control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

3. How We Use Your Information

We use information we collect for legitimate business purposes, including to provide the Services you request, operate our business, and comply with legal obligations. This may include:

• Process transactions, fulfill orders, and provide customer support
• Communicate with you about orders, shipping, returns, warranties, and service notices
• Maintain and improve site functionality, performance, and security
• Conduct analytics, quality assurance, debugging, and internal reporting
• Send marketing communications (where permitted by law), with an opt-out available
• Detect, prevent, and investigate fraud, abuse, security incidents, and prohibited activities
• Comply with applicable laws, regulations, and lawful requests, and enforce our policies

4. Sharing Your Information

We may disclose your information to third parties as necessary to operate our business. Categories of recipients may include:

• Payment processors
• Shipping and logistics providers
• Marketing, analytics, and advertising vendors
• Hosting, IT, and security providers
• Professional advisors (legal, accounting, and audit)
• Government authorities or regulators (where required by law)

We do not sell personal information for money. However, certain privacy laws define “sell” or “share” broadly to include certain disclosures for targeted advertising. Where applicable, you may have the right to opt out (see “Your Privacy Rights” below).

We may also disclose information to comply with applicable law or legal process, protect the rights and safety of our business or customers, prevent fraud or security issues, or enforce our agreements. In the event of a merger, acquisition, or sale of our business or assets, customer information may be transferred as part of that transaction.

5. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access your personal information (request a copy)
• Correct inaccuracies in your personal information
• Request deletion of personal information (subject to legal and operational exceptions)
• Opt out of targeted advertising (where applicable)
• Opt out of certain disclosures considered “sharing” under applicable law
• Request portability of certain information
• Appeal certain decisions regarding your request (where applicable)

No Discrimination. We will not discriminate against you for exercising any of your privacy rights.

6. Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, disclosure, or use. No security measure is perfect, and we cannot guarantee the absolute security of your information.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy — including to complete transactions, provide customer support, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

9. International Data Transfers

If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where we or our service providers operate. By using the Services, you consent to such transfers where permitted by law.

10. Third-Party Links

Our Services may contain links to third-party websites or services. We do not control and are not responsible for the privacy practices of third parties. Your interactions with those third parties are governed by their own privacy policies.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the “Last Updated” date above and post the updated policy on this page. Your continued use of the Services after any update indicates your acknowledgment of the updated policy.